GOVX is a members-only e-commerce marketplace exclusively for U.S. military personnel, first responders, healthcare workers, and government employees, offering verified service members access to discounts across more than 1,500 major brands.

Founder and CEO Tony Farwell was looking for a meaningful way to connect the GOVX platform to the military community beyond discounts. Cody flew to La Jolla, California to facilitate a series of conversations with the leadership team, listen to what the organization valued, identify where the gaps were between their platform and the community they wanted to serve, and help them think through what a giving program could look like in practice.

The work involved facilitating conversations that surfaced the right questions, advising on how to structure a program that would resonate with service members, and helping the team build alignment around a vision that was bigger than a marketing initiative.

What came out of those conversations was the GovX Gives Back program. Since 2015 the program has raised over $3 million for nonprofits serving the military community, supporting organizations like Patriot PAWS, which trains service dogs for veterans experiencing disabilities.

The program came from a room of people who were asked the right questions and given guidance that was aligned with what they were hoping to achieve.